Sportradar and XLMedia have a new multi-year agreement
XLMedia will disseminate the data across all of its internet brands, including Sports Betting Dime, Saturday Tradition, Saturday Down South, Crossing Broad, Elite Sports NY, and Canadian Sports Betting, using Sportradar's real-time sports data tools.
"This partnership highlights Sportradar's ability to be a one-stop shop for exclusive betting data and sports content for XLMedia's publisher partner brands and highly engaged audiences," stated Brian Josephs, Head of Regional Sales, North America, of the collaboration.
"XLMedia will receive dynamic, pertinent, and engaging products through this partnership, which will not only resonate with fans and bettors alike but also help XLMedia further monetize their audiences."
Elizabeth Carter, VP of Global Marketing and Communications at XLMedia, added: "XLMedia's mission to spark fan interaction and deepen the audience experience across our sports media and sports betting brands calls for partnering with an innovative sports technology business like Sportradar.
"We're convinced that the high-quality items Sportradar offers will boost interest from viewers and marketers alike. The expansion of this alliance and integration over time excites our staff.
In addition, Sportradar is giving XLMedia access to a number of visualisation tools and betting odds, which XLMedia will utilise to boost demand throughout its network and complement its journalistic content.
The information was released shortly after Sportradar was introduced as the International Cricket Council's official data and betting partner.
The ICC's Head of Digital, Finn Bradshaw, had this to say about the agreement: "The creative use of sports data is one of the core pillars of our digital strategy. We will increase our worldwide cricket following and strengthen our connection with it thanks to our relationship with Sportradar.